Nigerian clubs missing in digital media benchmark News

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Nigerian clubs missing in digital media benchmark

By Daily Sports on July 23, 2017

No Nigeria Professional Football League (NPFL) club have been listed in the top-30 of Africa's digital media benchmark released by German-based Result Sports this month.

The digital media benchmark reviewed each club's digital community covering Facebook, Twitter, Instagram, YouTube, Google+ and Periscope.

Nigeria's best ranked club in the African digital football benchmark are Enyimba. They are listed in 31st place.

The digital community of the Peoples Elephant stands at 69,091 as at the time Result Sports released the rankings for global and African ratings this week.

Enyimba's numbers come from running just Facebook and Twitter. As at the time when the ranking was released, the two-time African champons 32,066 likes on their Facebook page and then 37,025 followers on Twitters.

The Aba club are the only Nigerian club in Africa's top-50 digital media benchmark for the continent.

This year like recent ones have also been uneventful for Nigerian clubs in club continental competitions.

Only Rivers United reached the group stage of Caf club competitions - the Confederation Cup - while Enugu Rangers, FC Ifeanyiubah and Wikki Tourists faltered along the way.

None of the quarter ar listed in the top-50 in Africa's digital benchmark.

Egyptian giants Al Ahly top the digital benchmark for Africa with more 16 million followers in their digital community that includes Facebook, Instagram, Twitter, Google+ and YouTube.

The Egyptian club are also listed among the top-20 clubs in the global digital media ranking.

Africa's top-10 clubs include Al Ahly, Zamalek SC, Raja Casablanca, Kaizer Chiefs, Orlando Pirates, Club Africain, Wydad, Al Masry, Etoile Sportive du Sahel and Mamelodi Sundowns.

•Photo shows List of digital media benchmark for clubs in Africa.

Source Daily Sports

Posted July 23, 2017