By Daily Sports on June 20, 2016

Football fans all over the country no doubt are eagerly awaiting the coming of the 2016-2017 English Premier League (EPL) season starting in August, which will herald the ever refreshing and innovative Guinness moment of football with its guaranteed excitement for millions of fans all over the country.

It will not be an over-statement to state here that the brewery giant is already warming up to showcase its fully reloaded package of frills, thrills and fun for the total satisfaction for its ever cherished fans that grow in number every season.

In a way, the excitement is already thick in the air, as evidenced in the anxiety that gripped the sporting media a few minutes after the English Premier League 2016-17 fixtures were made public. As soon as the fixtures were released, the Nigerian media became awash with the analysis nine weeks before the kick-off date, even on a day the Nigeria Federation Cup games were being played across the land without much coverage. This paints a vivid picture of how popular the EPL has become in Nigeria. Guinness has, of course, contributed significantly to this.

The recently concluded 2015/2016 EPL season did provide plenty of drama and upsets. Indeed, it was full of non-stop delight with 1,200 goals being scored, 379 games and 172 penalties played – with one legendary “player” truly made of black: Guinness – providing extra excitement, week after week. I would only be stating the obvious to say here that the giant Stout outfit has lived up to its billing, striving so hard to bring complete football entertainment and excitement to the doorsteps of its numerous fans in Nigeria.

Truly, the just-concluded season was full of intrigues and surprises. In the end, Leicester City, first comers to the EPL, against all odds sealed their victory to clinch their first ever Premier League title with a 1-1 draw against oldie Chelsea two full weeks to the end of the season.

Football fans enthusiastically followed the game on multiple television screens however relishing their chilled bottles of Guinness as Guinness hosted fans and winners in appreciation of their patronage by hooking religiously to their traditional, ever reliable and constantly improved scout beer.

No doubt, fans are eagerly waiting for the incoming season to kick off so as to key into the unlimited enjoyment Guinness provides for them. The setting well arranged, secured, peopled with fans and chilled Guinness Stout at your beck and call, you cannot wait for too long for the kick-off date in August to draw nearer.

If you are one of the fans that follow the EPL closely and have watched games in any of the Guinness centres, you would likely readily testify to the age old Guinness deep tradition and trademark genuineness in her promotions. The outgone season saw Nigerian fans being charmed by the biggest ever BPL promotion run by Guinness with its now famous ‘Every Minute Made of Black’.

Deservedly, the gigantic brewery christened it the biggest football promotion in recent times. Guinness did not mince words at all as the nine months Barclays Premiership League campaign gave fans all over Nigeria the chance to win loads of instant free airtime and cash rewards just for participating. It was real – not make-believe; the records are there.

The promo recorded huge participation from consumers, with Guinness giving out over N56 million to 580 lucky winners of N100,000 and over 1.3 million airtime winners.

The company, true to type, iced the cake by taking time off to celebrate its teeming and loyal winners and provided magical football jiffies for Guinness lovers – from Lagos to Abuja, Enugu, Port Harcourt, Benin. As Portfolio Marketing Manager, Guinness, Ms. Liz Ashdown, put it, “The Guinness football promotion was an opportunity for Guinness to connect with the massive passion point of Nigerians which is football and we believe we have achieved this. The promo connected millions of Nigerians and their favourite BPL teams, for us at Guinness; nothing can be more stimulating, worthwhile and captivating.”

Continuing, she stated thus: “As the iconic beer that is truly made of black, we constantly look for ways to create memorable experiences and deeper engagement for our consumers, this is just one of those avenues.”

On his part, the Senior Brand Manager, Guinness, Mr. Kunle Faloye, commended the enthusiastic participation of Guinness lovers and football fans alike throughout the country in the Guinness football promo. He assured that Guinness would leverage every opportunity to connect and engage consumers in more emotive ways.

Many of the winners, who have all claimed their instant airtime and cash prizes, noted that the promo was indeed worthwhile and acclaimed Guinness for the speedy redemption of all prizes.

From our investigation and personal contacts with many of the fans, enquires have already reached a feverish height by fans who are eager to participate in the incoming season’s Guinness promo. Sports Pulse therefore derives its strength from the above winners’ testimonial and is therefore glad to say: “Guinness let the beat go on!!” 

•Victor Enyinnaya can be reached via 08055068145 (sms only) or by e-mail via sportzvictor@yahoo.com.au

Source Daily Sports

Posted June 20, 2016

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