Barcelona dethrone Real Madrid as strongest football brand in the world

By Daily Sports on May 13, 2018

Views: 1,087

Barcelona have replaced Real Madrid as the strongest brand in football, according to a study carried out by the consultancy firm Brand Finance.

Madrid could still end the season with a third consecutive Champions League triumph but Barca’s domestic success, coupled with a number of new sponsorship deals, has seen them take top spot off their Clasico rivals.

Ernesto Valverde has led the Catalans to a league and cup double, while off the pitch the club began a new sponsorship deal with Japanese e-commerce company Rakuten worth a potential €246 million over four years.

“After a season in which they had the upper hand in domestic football and benefitted from strong sponsorship deals, [Barca’s] brand strength improved – from 95.4 to 96.6 – while Real’s remained virtually unchanged at 96.4, despite another powerful performance in European competition,” Brand Finance explained.

“Barcelona’s rise as the world’s strongest football brand was also driven by excellent fan feedback in Brand Finance’s original research conducted in the developing football markets of China, India, and the United States.”

The two La Liga giants are joined in the top five by Manchester United (94.6), Bayern Munich (93.1) and Liverpool (92.2).

However, Bryn Anderson, the director of Brand Finance, warned the Spanish duo they could struggle in the coming years when Lionel Messi and Cristiano Ronaldo, now 30 and 33 respectively, eventually call time on their playing careers.

“The combination of domestic prominence and European presence makes Barcelona and Real Madrid two of the most powerful clubs in the world,” Anderson said. “Yet while their brands stand alone as instantly recognisable across all continents, they both face significant challenges in the years ahead when their star players, Messi and Ronaldo, come to the end of their careers.

“Although the timing is uncertain, Barca and Real may have to invest to ensure there are succession plans in place.”

Despite the global strength of Barca and Madrid, though, Manchester United still remain the world’s most valuable brand, according to the same study.

With impressive revenue streams, the Premier League side’s brand value increased by nine percent to $1.89 billion (€1.58bn) keeping them ahead of Madrid on $1.57bn (€1.31bn) and Barca on $1.51bn (€1.26bn).

Bayern Munich and Manchester City completed the top five, with 18 of the top 50 clubs and six of the top 10 coming from the Premier League. (ESPN)

•Photo shows Barcelona players

Source Daily Sports

Posted May 13, 2018


You may also like...
Italy sack coach after World Cup fiasco

Expert Blames Poor Sports Performance On Low Quality...

Modric Sets Caps Record As Croatia Beat Cyprus...

Chelsea forward Batshuayi set for six-month Monaco loan...

Sullivan Barrera vs. Felix Valera set for Saturday...

Infantino, Ahmad, others to grace AITEO/NFF Awards


Latest News Arsenal Spring Surprise, Dent Chelsea’s Champions League Push My Best Is Yet To Come — Iheanacho •In-form Striker Vows To ‘Continue To Grow’ Ronaldo Reaches 100 Goals For Juventus Atletico See Off Sociedad To Edge Closer To Title PSG Squeeze Into French Cup Final On Penalties 2021 AWCON: Pinnick Confident Of Falcons’ Victory Against Ghana Serena Crashes Out Of Italian Open On Her 1000th Career Game UEFA Opens Disciplinary Probe Into Super League Against Real, Barca and Juve Mane Admits To Worst Season Of His Career PSG In Contact With Real Madrid Captain Ramos Former Man United Captain Valencia Announces Retirement Michael Jordan Rookie Sneakers Sell For $152,500


Most Read Rangers International going, going . . . (48,305 views) Amaju Pinnick: A cat with nine lives (39,807 views) Missing $150,000 IAAF Grant: Solomon Dalung’s Hide and Seek game (38,217 views) Second Term: Amaju Pinnick, Other NFF Heavyweights Home to Roost •How Pinnick Broke the Jinx (38,206 views) Sports Development: Zenith Bank on the zenith (37,922 views) Gov. Abdullahi Ganduje’s solid footprints, commitment to sports development in Kano State (37,359 views) Current issues in Nigerian sports: Matters arising (37,265 views) NFF Presidency: Pinnick, Maigari, Ogunjobi, Okoye in Battle for Supremacy (36,234 views) Olopade, BET9A wave of revolution in NNL (36,147 views) Commonwealth Games 2018: Shame of Muhammadu Buhari, Solomon Dalung (35,302 views) Ibrahimovic’s Man U exit: Whose decision is it? And in whose interest? (33,443 views) John Mikel Obi: Segun Odegbami’s Outrageous Call! (32,910 views)




News Athletics (348) Basketball (225) Boxing (645) Columnists (624) Euro Soccer Update (10980) Fans Assembly (5) From the Grassroots (64) Golf (99) Interviews (16) Live Commentary (4) News (7085) NPL Glo Premier League (1262) People and Places (22) Readers Parliament (9) Tennis (744)




Phone numbers

Tel: +234(0)8066020976

Email addresses

Office address

No 3, Adetoun Close, Off College Road, Ogba, Ikeja Lagos.

Social Media