Elegbeleye eyes more NPFL partnerships News

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Elegbeleye eyes more NPFL partnerships

By Daily Sports Nigeria on November 7, 2025

Chairman of the Nigeria Premier League, Gbenga Elegbeleye, said the league is open to more partnerships, as they are deliberately shifting into an era of commercial innovation, content expansion and wider access, following the signing of a N2bn TV and data rights deal.

The NPFL board on Wednesday announced a five-year data management and commercialisation agreement with Inview Technologies Nigeria Limited and AS Production Hub Limited, to make NPFL matches accessible on free-to-air television as well as designated digital platforms.

According to the NPFL board, the deal, valued at N2bn, includes a mandatory upfront payment of N800m as an activation fee.

Elegbeleye noted that the partnership is only one piece of a bigger strategy.

“This agreement with Inview and AS Production Hub does not shut the door to other broadcasters. The league is being unbundled, which means more broadcasters are welcome to come in. More partners means more revenue, more coverage, and ultimately more development for our clubs and players.”

“We want every Nigerian home — in villages, towns, and major cities — to easily watch the NPFL. Our focus now is to create consistent, quality content that will be available on as many platforms as possible,” Elegbeleye said during the signing of the deal in Abuja.

In another commercial engagement, the league also signed a separate strategic data partnership worth over N600m with Round Up Technology, which includes an annual N140m payment for technical data services covering players, match statistics, analytics, and league performance parameters.

Source Punch Ng

Posted November 7, 2025