Bet9ja unveils Itauma as brand ambassador News

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Bet9ja unveils Itauma as brand ambassador

By Daily Sports Nigeria on August 12, 2021

Bet9ja, Nigeria’s leading sports betting platform, has unveiled heavyweight boxing sensation Moses Itauma as its newest brand ambassador ahead of his headline fight against Dillian Whyte in Saudi Arabia.

The deal marks a powerful statement of national pride and ambition, with the company backing one of the most exciting talents in global boxing who boasts Nigerian heritage through his father.

Itauma, who remains unbeaten in 12 professional fights with 10 knockouts, currently holds the WBO Intercontinental and WBA International championship titles and is tipped to become a global sports icon.

The announcement follows a string of high-impact campaigns from Bet9ja, including the industry-defining ‘Catch The BOOM!’ campaign and renewed support for Nigeria’s national football team’s ‘Let’s Do It Again’ campaign ahead of AFCON 2025.

Kunle Soname, Executive Chairman of Bet9ja, praised Itauma’s Nigerian spirit, saying, “In Moses Itauma, we see the grit, passion, commitment and never-say-die attitude that characterises Nigerians and their spirit of excellence.

“As a truly Nigerian company that places the customer at the heart of everything it does, these same attributes have propelled Bet9ja to become the best-by-far sports betting company in Nigeria for the last decade. We are delighted to have Moses come on board as our ambassador, and we are expectant of a fruitful relationship between both parties.”

The brand views Itauma not only as a brand ambassador but also as a cultural connector who will drive content, community engagement, and meaningful storytelling rooted in Nigerian pride.

Source Punch Ng

Posted August 12, 2025