LaLiga adds to its Nigerian growth with Big Cola regional deal

By Daily Sports on April 28, 2018

LaLiga has expanded its sponsorship portfolio in Nigeria, a key African market for the English Premier League, with the signing of another regional sponsor, multi-national beverage company AJEAST Nigeria, the makers of Big Cola.

Under the deal AJEAST Nigeria will gain access to intellectual property and marketing rights, tickets and hospitality, merchandising, rights to digital assets and social media, public viewing events for El Clasico, access to trophy tours and exclusive club content.

LaLiaga’s Head of Global Partnership Sales, Gregory Bolle, who has spearheaded LaLiga’s fast expanding regional sponsorships, said: “LaLiga loves Africa and Nigeria is a strategic country for us because of its fans and numerous football talents such as Francis Uzoho of Deportivo La Coruna and Etebo Oghenekaro of UD Las Palmas.

“LaLiga is proud to kick off this partnership with a leading beverage brand such as Big Cola and the action will allow our millions of Nigerian LaLiga fans to further engage with the best league in the world.”

Bolle has established a range of sponsorship packages and engagement options that have taken a big lead over European rival leagues who have tended to watch their big clubs take the initiatives in terms of regional sponsors and instead focussed on creaming the less sales intensive broadcast revenues from international markets.

LaLiga has invested in establishing an office in the country and has reached out to local football bodies including the MoU signing with the NPFL, the NPFL All-Star trip to Spain as well as the NPFL coaching seminar for youth coaches in Nigeria.

In March LaLiga has expanded its regional sponsorship coverage in Africa with telecoms giant MTN Group in a deal with MTN Ivory Coast. LaLiga has telecoms deals covering North Africa and the Middle East with Irancell and Zain Sudan.

•Report courtesy www.insideworldfootball.com. Photo shows AJEAST and La Liga officials

Source Daily Sports

Posted April 28, 2018


 

You may also like...
Ramon Azeez Makes Super Eagles Return For Brazil...

Lagos agog for 2nd Access Bank Lagos City...

Ndidi Stars As Leicester Daze Chelsea

‘Arsenal stars have let Wenger down’

Aubameyang gives Dortmund win over Bayern

Croatia's cruel blow leaves Modric's international future uncertain...

 

Latest News Nigeria beat Cameroon to reach IHF final 27 schools for Doregos Basketball Championship Super Falcons to play France’s Les Bleues in friendly SWAN suspends ban on coverage of Anambra FA activities Joshua among boxing’s top three earners in 2024 Oshoala makes history with Bay FC Nnamani hails team over IHF bright start Flamingos lift U-17 W’Cup Fair Play Trophy Rangers Intl, SWAN partner on sports collaboration in SE LAGOS SWAN CELEBRATES AIG ZONE 2 ON HIS BIRTHDAY AND 30 DAYS IN OFFICE Traders Cup: Upholstery Soccer Team Secured 2nd Win To Advance To Round Two Lagos SWAN Celebrates Oba Akiolu, Iyaloja General, AIG Fayoade

 

Most Read Rangers International going, going . . . (55,140 views) Amaju Pinnick: A cat with nine lives (46,267 views) Second Term: Amaju Pinnick, Other NFF Heavyweights Home to Roost •How Pinnick Broke the Jinx (44,349 views) Missing $150,000 IAAF Grant: Solomon Dalung’s Hide and Seek game (43,989 views) Sports Development: Zenith Bank on the zenith (43,930 views) Current issues in Nigerian sports: Matters arising (43,877 views) Gov. Abdullahi Ganduje’s solid footprints, commitment to sports development in Kano State (43,717 views) NFF Presidency: Pinnick, Maigari, Ogunjobi, Okoye in Battle for Supremacy (43,287 views) Olopade, BET9A wave of revolution in NNL (42,331 views) Commonwealth Games 2018: Shame of Muhammadu Buhari, Solomon Dalung (41,034 views) Ibrahimovic’s Man U exit: Whose decision is it? And in whose interest? (39,487 views) John Mikel Obi: Segun Odegbami’s Outrageous Call! (38,915 views)

 

Phone numbers

Tel: +234(0)8066020976
+234(0)8055068145
+234(0)7013416146
+234(0)8094272884

Email addresses

info@dailysportsng.com
support@dailysportsng.com
publisher@dailysportsng.com

Office address

No 3, Adetoun Close, Off College Road, Ogba, Ikeja Lagos.
Website: www.dailysportsng.com

Social Media