LaLiga adds to its Nigerian growth with Big Cola regional deal

By Daily Sports on April 28, 2018

Views: 611

LaLiga has expanded its sponsorship portfolio in Nigeria, a key African market for the English Premier League, with the signing of another regional sponsor, multi-national beverage company AJEAST Nigeria, the makers of Big Cola.

Under the deal AJEAST Nigeria will gain access to intellectual property and marketing rights, tickets and hospitality, merchandising, rights to digital assets and social media, public viewing events for El Clasico, access to trophy tours and exclusive club content.

LaLiaga’s Head of Global Partnership Sales, Gregory Bolle, who has spearheaded LaLiga’s fast expanding regional sponsorships, said: “LaLiga loves Africa and Nigeria is a strategic country for us because of its fans and numerous football talents such as Francis Uzoho of Deportivo La Coruna and Etebo Oghenekaro of UD Las Palmas.

“LaLiga is proud to kick off this partnership with a leading beverage brand such as Big Cola and the action will allow our millions of Nigerian LaLiga fans to further engage with the best league in the world.”

Bolle has established a range of sponsorship packages and engagement options that have taken a big lead over European rival leagues who have tended to watch their big clubs take the initiatives in terms of regional sponsors and instead focussed on creaming the less sales intensive broadcast revenues from international markets.

LaLiga has invested in establishing an office in the country and has reached out to local football bodies including the MoU signing with the NPFL, the NPFL All-Star trip to Spain as well as the NPFL coaching seminar for youth coaches in Nigeria.

In March LaLiga has expanded its regional sponsorship coverage in Africa with telecoms giant MTN Group in a deal with MTN Ivory Coast. LaLiga has telecoms deals covering North Africa and the Middle East with Irancell and Zain Sudan.

•Report courtesy www.insideworldfootball.com. Photo shows AJEAST and La Liga officials

Source Daily Sports

Posted April 28, 2018

Share on facebook Yahoo mail icon Gmail icon Share on Google+


 

You may also like...
Rohr: I did not reject my accommodation

Neymar earns €3m per month

Asensio, Morata star as Real Madrid score seven...

Ighalo misses Watford Goal of the Season award...

Mikel is as good as Luka Modric and...

Ndidi: My dad didn’t want me to play...

 

Latest News Train crushes Team Nigeria boxer in Lagos I nearly quit playing for Nigeria after death threats — Odion Ighalo Mayweather says ready to fight Nurmagomedov Bet9ja football tournament: BJ, Rockets lock horns in final Okumagba thumbs up Eagles, Technical Crew, NFF on win over Libya •Says there’s still room for improvement WINNER: Pascal Durugbor scores hat trick for Vaxjo to lift Hyundai Cup in Sweden Khan withdraws offer to buy Wembley Rasheedat Ajibade, Desire Oparanozie invited for Africa Women Cup of Nations Even Lionel Messi would struggle at Manchester United — Paul Scholes Real Madrid protest against Girona-Barca game being played in US Saul ‘Canelo’ Alvarez signs ‘most lucrative’ deal with sports service DAZN Warriors celebrate NBA title with reversible rings featuring diamonds

 

Most Read Rangers International going, going . . . (44,419 views) Amaju Pinnick: A cat with nine lives (36,510 views) Missing $150,000 IAAF Grant: Solomon Dalung’s Hide and Seek game (35,281 views) Sports Development: Zenith Bank on the zenith (34,392 views) Current issues in Nigerian sports: Matters arising (33,684 views) Gov. Abdullahi Ganduje’s solid footprints, commitment to sports development in Kano State (33,282 views) Commonwealth Games 2018: Shame of Muhammadu Buhari, Solomon Dalung (32,649 views) Second Term: Amaju Pinnick, Other NFF Heavyweights Home to Roost •How Pinnick Broke the Jinx (32,475 views) Olopade, BET9A wave of revolution in NNL (32,359 views) NFF Presidency: Pinnick, Maigari, Ogunjobi, Okoye in Battle for Supremacy (31,552 views) Ibrahimovic’s Man U exit: Whose decision is it? And in whose interest? (29,632 views) World Cup Friendlies: Eagles Beware! (28,823 views)

 

 


 

News Athletics (265) Basketball (125) Boxing (515) Columnists (342) Euro Soccer Update (3326) Fans Assembly (3) From the Grassroots (44) Golf (67) Interviews (14) Live Commentary (2) News (4352) NPL Glo Premier League (957) People and Places (22) Readers Parliament (5) Tennis (461)

 

 

Classic games

 

Phone numbers

Tel: +234(0)8066020976
+234(0)8055068145
+234(0)7013416146
+234(0)8094272884

Email addresses

info@dailysportsng.com
support@dailysportsng.com
publisher@dailysportsng.com

Office address

No 3, Adetoun Close, Off College Road, Ogba, Ikeja Lagos.
Website: www.dailysportsng.com

Social Media