SPORTS PULSE with VICTOR ENYINNAYA: The Zenith Bank Example News

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SPORTS PULSE with VICTOR ENYINNAYA: The Zenith Bank Example

By Daily Sports on October 7, 2015

Honestly, I am not one for the good usage of maxims. However, let me try to tie the recent exemplary act of one of Nigeria’s leading banks, Zenith Bank, to the age-old saying: What is worth doing at all is worth doing well. It is no longer news that the bank has boldly taken the path of honour by being the first to lead the system to partner the Nigeria Football Federation (NFF), to develop the most popular single sport in the world. As a keen fan of the game, I applaud Zenith Bank to high heavens.

The bank did not stop there. It went further by taking responsibility for the payment of the salary of the chief coach of the flagship team, the Super Eagles, Mr Sunday Oliseh; a step which has eased the often embarrassing moment whereby the NFF owes months’ long salary to the teams, which became a recurring decimal in the past, thereby bringing the country to public ridicule before the world. Without much ado, Zenith Bank has, thus, earned herself an enduring pride of place in history, as the first before the rest! For keen followers of NFF and its coaches over these years, payment of salary had been so teething crisis that it has earned the country an international embarrassment, disreputable, and an unenviable name before the comity of football nations across the globe.

Zenith’s august gesture brought with it great relief as that blinding headache has been taken off the head of the apex football governing body in the country. It is a great reprieve to say the very least. The bank has placed itself in the front burner of high flyers.

The recent stride no doubt must be applauded by all fans of the round leather game. There will be no excuse whatsoever by the team’s chief coach on why he should not fully concentrate to tinker resoundingly for the quality technical and tactical display by the Eagles. Therefore, the Zenith Bank example remains the most welcome footprint in the sand of time. They made and broke their own history. Needless to point out here that the management peopled by intellectuals and professionals of high repute. And they should intrepidly step forward and take a resonant bow. It is merited!

Let me be honest with you. This awe-inspiring institution is not new in our sports arena. Lest we forgot, it is the same Zenith Bank that has been solidly behind the nation’s Basketball Women’s League for many years now. It has not only brought back life and vitality to the Women Basketball, it has made it take strong hold and pedigree.

This is what corporate responsibility should be all about. The contribution of the bank in the development of sports in the country can handsomely be better imagined than described. One will not but urge the towering bank to continue to bestride our landscape like the leading, solid, focused institution of high performer it has been.

Without any prejudice, Zenith Bank has set the tone in banking standard practice in the country since its inception; a development which has brought sanity and healthy competition in the sub-sector.

Therefore, it is forward with Zenith, the one stop bank. Bravo!!

Source Daily Sports

Posted October 7, 2015