By Daily Sports on September 20, 2018
Formula 1's owners have signed a deal to sell sponsorship rights to betting companies.
, reportedly worth more than $100m (£76m), will allow F1 to develop in-play betting markets during grands prix.
F1 will also work with Sportradar to monitor betting-related fraud.
Managing director Sean Bratches said the deal would give fans “new ways to engage with the sport”.
Liberty Media completed an $8bn (£6.4bn) takeover of F1 from Bernie Ecclestone in January 2017.
As part of the deal, betting brands will be shown on physical and virtual trackside signage, as well as branded on-screen graphics.
•Adapted from a BBC report. Photo shows Formula one Driver, Lewis Hamilton
Source Daily Sports
Posted September 20, 2018
You may also like...
El-Kanemi 40-man team in Gombe for close camping...
Enyimba Coach Explains Pyramids Defeat
Saka puts Rivers Utd to the sword, fetches...
4 Arsene Wenger great quotes and how they...
Angelique Kerber knocked out of Us Open
7-year-old Nigerian girl steals show at 2nd Lagos...
Al Ahly edge Maktown Flyers in close BAL encounter
Portable, Efe trade words ahead Chaos in the Ring
NOC unveils Olympafrica Centre, Lagos sports estate
Okoye pleased with Lazio draw
Simba agent confirms Nwabali interest
Wakama confident of bright D’Tigress future
Okezie runs 300m PB in South Africa
Falcons to discover 2028 Olympics route today
Nigeria arrive Botswana for World Relays
Nigeria begin World Table Tennis Champs quest in London
Flamingos thrash Nazareth 7-0 in W’Cup qualifier prep
Lagos SWAN Rejects Aaron Akerejola's Acting Chairman Claim
Most Read
Rangers International going, going . . . (63,734 views)
Amaju Pinnick: A cat with nine lives (55,056 views)
Second Term: Amaju Pinnick, Other NFF Heavyweights Home to Roost •How Pinnick Broke the Jinx (52,991 views)
Current issues in Nigerian sports: Matters arising (52,578 views)
Sports Development: Zenith Bank on the zenith (52,512 views)
Missing $150,000 IAAF Grant: Solomon Dalung’s Hide and Seek game (52,408 views)
Gov. Abdullahi Ganduje’s solid footprints, commitment to sports development in Kano State (52,261 views)
NFF Presidency: Pinnick, Maigari, Ogunjobi, Okoye in Battle for Supremacy (51,807 views)
Olopade, BET9A wave of revolution in NNL (50,993 views)
Commonwealth Games 2018: Shame of Muhammadu Buhari, Solomon Dalung (49,501 views)
Ibrahimovic’s Man U exit: Whose decision is it? And in whose interest? (47,918 views)
John Mikel Obi: Segun Odegbami’s Outrageous Call! (47,379 views)