By Daily Sports on September 20, 2018
Formula 1's owners have signed a deal to sell sponsorship rights to betting companies.
, reportedly worth more than $100m (£76m), will allow F1 to develop in-play betting markets during grands prix.
F1 will also work with Sportradar to monitor betting-related fraud.
Managing director Sean Bratches said the deal would give fans “new ways to engage with the sport”.
Liberty Media completed an $8bn (£6.4bn) takeover of F1 from Bernie Ecclestone in January 2017.
As part of the deal, betting brands will be shown on physical and virtual trackside signage, as well as branded on-screen graphics.
•Adapted from a BBC report. Photo shows Formula one Driver, Lewis Hamilton
Source Daily Sports
Posted September 20, 2018
You may also like...
NOC spokesman condemns those working to destroy national...
Mkhitaryan and Mustafi Return to Full Training for...
Joe Joyce outclassed Lewison in debut bout
Osimhen world’s best striker, says Troost-Ekong
Enyimba Stadium Getting Facelift Ahead of 2023-2024 Football...
Nigeria's Durugbor scores late winner to secure promotion...