By Daily Sports on September 20, 2018
Formula 1's owners have signed a deal to sell sponsorship rights to betting companies.
, reportedly worth more than $100m (£76m), will allow F1 to develop in-play betting markets during grands prix.
F1 will also work with Sportradar to monitor betting-related fraud.
Managing director Sean Bratches said the deal would give fans “new ways to engage with the sport”.
Liberty Media completed an $8bn (£6.4bn) takeover of F1 from Bernie Ecclestone in January 2017.
As part of the deal, betting brands will be shown on physical and virtual trackside signage, as well as branded on-screen graphics.
•Adapted from a BBC report. Photo shows Formula one Driver, Lewis Hamilton
Source Daily Sports
Posted September 20, 2018
You may also like...
Chelsea confirm Omeruo, Ugbo to make first team...
Carlos Alberto: Brazil legend dies aged 72 after...
Real Madrid pocket €88.6mn from UCL triumph
Daley Blind Diagnosed With Heart Condition
Nigerians To Watch In Action This Weekend In...
Morgan slams Women’s World Cup prize money