Formula One signs Sponsorship Rights Deal

By Daily Sports on September 20, 2018

Formula 1's owners have signed a deal to sell sponsorship rights to betting companies.

, reportedly worth more than $100m (£76m), will allow F1 to develop in-play betting markets during grands prix.

F1 will also work with Sportradar to monitor betting-related fraud.

Managing director Sean Bratches said the deal would give fans “new ways to engage with the sport”.

Liberty Media completed an $8bn (£6.4bn) takeover of F1 from Bernie Ecclestone in January 2017.

As part of the deal, betting brands will be shown on physical and virtual trackside signage, as well as branded on-screen graphics.

•Adapted from a BBC report. Photo shows Formula one Driver, Lewis Hamilton

Source Daily Sports

Posted September 20, 2018


 

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