By Daily Sports on September 20, 2018
Formula 1's owners have signed a deal to sell sponsorship rights to betting companies.
, reportedly worth more than $100m (£76m), will allow F1 to develop in-play betting markets during grands prix.
F1 will also work with Sportradar to monitor betting-related fraud.
Managing director Sean Bratches said the deal would give fans “new ways to engage with the sport”.
Liberty Media completed an $8bn (£6.4bn) takeover of F1 from Bernie Ecclestone in January 2017.
As part of the deal, betting brands will be shown on physical and virtual trackside signage, as well as branded on-screen graphics.
•Adapted from a BBC report. Photo shows Formula one Driver, Lewis Hamilton
Source Daily Sports
Posted September 20, 2018
You may also like...
Usman, Edwards trilogy set for March 18
Five La Liga Players Test Positive For Coronavirus...
Enter Steve Ayorinde!
China International Wu Tests Positive For Coronavirus
Cautious Kompany warns City
The Shame of NFF
Nnamdi wins Nigeria’s first NCAA javelin title
Olise, Yamal headline stars at maiden W’Cup
South Africa’s Williams hurt by lack of African support
Rema, Lisa, Anitta shine at World Cup 2026 opening ceremony
Balogun scores twice as US thrash Paraguay 4-1 in World Cup opener
Ajayi, Ogazi win NCAA titles
NOC Holds Sports Medicine Seminar For Female Medics In Benin City
AFN VP pledges N1.6m reward for C’wealth Games trials
Joshua warns Prenga ahead July 25 bout
Nigeria’s World Cup absence a big miss – Terry
NOC To Formally Launch Safeguarding Policy On June 16
Messi scores on injury return as Argentina beat Iceland in World Cup warm-up
Most Read
Rangers International going, going . . . (63,860 views)
Amaju Pinnick: A cat with nine lives (55,188 views)
Second Term: Amaju Pinnick, Other NFF Heavyweights Home to Roost •How Pinnick Broke the Jinx (53,130 views)
Current issues in Nigerian sports: Matters arising (52,709 views)
Sports Development: Zenith Bank on the zenith (52,607 views)
Missing $150,000 IAAF Grant: Solomon Dalung’s Hide and Seek game (52,497 views)
Gov. Abdullahi Ganduje’s solid footprints, commitment to sports development in Kano State (52,344 views)
NFF Presidency: Pinnick, Maigari, Ogunjobi, Okoye in Battle for Supremacy (51,900 views)
Olopade, BET9A wave of revolution in NNL (51,086 views)
Commonwealth Games 2018: Shame of Muhammadu Buhari, Solomon Dalung (49,580 views)
Ibrahimovic’s Man U exit: Whose decision is it? And in whose interest? (48,027 views)
John Mikel Obi: Segun Odegbami’s Outrageous Call! (47,461 views)