CyclingLagos: DStv to transmit event to 11.9m subscribers

By Olanrewaju Akojede on May 24, 2018

Bamidele Adeleye, the Media Officer of the Cycling Lagos, on Wednesday said the partnership with Pay TV, MultiChoice, owners of DStv and GOtv would relay the competition to its over 11.9 million subscribers.

Adeleye told the News Agency of Nigeria (NAN) in Lagos that the television right agreement with the South Africa-based Pay TV was to ensure that the competition enjoyed wide coverage.

“The television right partnerships for hosting of the maiden international cycling event, tagged CyclingLagos on Aug. 25, 2018, will have a transmission to about 11.9 million subscribers.

“Multichoice will provide the Sub-Saharan Africa direct broadcast satellite viewership in its multiple channels.

“The competition will engage local and international athletes in two months of activities between July 7 and Aug. 25, 2018.

“Activities at the event are the LagosCycling Children Summer Clinic, the Cycling Clinic/Brand Exhibition and Entertainment, Corporate Product/Brands Exhibition and the grand finale of the cycling competition,’’ he said.

Adeleye said the competition which would involve over 1,000 cyclists from within and outside Nigeria had been described by the organisers as one of the best in the country.

“It is regarded as one of the biggest sports, tourism and entertainment events in the country and the entire African continent in recent times.

“The event will be concluded with a corporate Lagos Dinner on Aug. 25,’’ he said.

The chairman, CyclingLagos, Soji Adeleye, told NAN that the idea of having the competition in Lagos was based on its commercial attractions to investors which would enhance the competition’s brand.

“Lagos State is the commercial nerve centre of the country and with the massive campaign built around the event, this will further rob-on positively on the image and brand messages of our partners.

“Beyond the central idea of encouraging healthy living through regular exercise among corporate executives, the event will champion healthy competition among corporate organisations.

“The organisations through their participation are to encourage the public to engage in cycling in their various communities for healthy living.

“Corporate organisations through their representatives will also compete for medals at the annual competition. It will also provide a platform for talent discovery and grooming children and youths,’’ he said.

NAN reports that CyclingLagos is made up of five categories — Corporate race, Celebrity race, Club and Associations race, Amateur race, Children race and Professional race to accommodate all interested participants. (NAN)

Source Daily Sports

Posted May 24, 2018


 

You may also like...
Nadal breaks McEnroe’s 34-year record in Madrid but...

Volleyball Division 1 Tourney: Kwara United Triumphs Over...

Tambuwal Throws Weight Behind National Under 12/15 Handball...

Injured Messi Ruled Out Of Midweek Action With...

NFF Electoral Committee rolls out timetable

Barca’s Pedri Wins 2021 European Golden Boy Award...

 

Latest News Hearn slams Ngannou over Joshua defeat excuse Chelsea eye Martinez to replace Osimhen Visa unveils Amusan, Nwachukwu as global ambassadors I’m not under pressure to coach Eagles – Finidi Super Eagles focused on World Cup qualifiers – Omeruo Ibrahim: Striker who wants to emulate Lukaku at Chelsea Boniface ranked best African performer in Europe Napoli may reduce Osimhen price tag Mali beat Nigeria 2-0 in international friendly NOC commends Team Nigeria, government, media for victory at African Games JOF U-13 Cup: 8 Clubs Qualify For Quarterfinals Osimhen resumes training, fit for Atalanta clash

 

Most Read Rangers International going, going . . . (53,388 views) Amaju Pinnick: A cat with nine lives (44,395 views) Second Term: Amaju Pinnick, Other NFF Heavyweights Home to Roost •How Pinnick Broke the Jinx (42,545 views) Missing $150,000 IAAF Grant: Solomon Dalung’s Hide and Seek game (42,218 views) Sports Development: Zenith Bank on the zenith (42,002 views) Gov. Abdullahi Ganduje’s solid footprints, commitment to sports development in Kano State (41,882 views) Current issues in Nigerian sports: Matters arising (41,766 views) NFF Presidency: Pinnick, Maigari, Ogunjobi, Okoye in Battle for Supremacy (41,223 views) Olopade, BET9A wave of revolution in NNL (40,272 views) Commonwealth Games 2018: Shame of Muhammadu Buhari, Solomon Dalung (39,182 views) Ibrahimovic’s Man U exit: Whose decision is it? And in whose interest? (37,632 views) John Mikel Obi: Segun Odegbami’s Outrageous Call! (37,208 views)

 

Phone numbers

Tel: +234(0)8066020976
+234(0)8055068145
+234(0)7013416146
+234(0)8094272884

Email addresses

info@dailysportsng.com
support@dailysportsng.com
publisher@dailysportsng.com

Office address

No 3, Adetoun Close, Off College Road, Ogba, Ikeja Lagos.
Website: www.dailysportsng.com

Social Media