LaLiga adds to its Nigerian growth with Big Cola regional deal

By Daily Sports on April 28, 2018

Views: 559

LaLiga has expanded its sponsorship portfolio in Nigeria, a key African market for the English Premier League, with the signing of another regional sponsor, multi-national beverage company AJEAST Nigeria, the makers of Big Cola.

Under the deal AJEAST Nigeria will gain access to intellectual property and marketing rights, tickets and hospitality, merchandising, rights to digital assets and social media, public viewing events for El Clasico, access to trophy tours and exclusive club content.

LaLiaga’s Head of Global Partnership Sales, Gregory Bolle, who has spearheaded LaLiga’s fast expanding regional sponsorships, said: “LaLiga loves Africa and Nigeria is a strategic country for us because of its fans and numerous football talents such as Francis Uzoho of Deportivo La Coruna and Etebo Oghenekaro of UD Las Palmas.

“LaLiga is proud to kick off this partnership with a leading beverage brand such as Big Cola and the action will allow our millions of Nigerian LaLiga fans to further engage with the best league in the world.”

Bolle has established a range of sponsorship packages and engagement options that have taken a big lead over European rival leagues who have tended to watch their big clubs take the initiatives in terms of regional sponsors and instead focussed on creaming the less sales intensive broadcast revenues from international markets.

LaLiga has invested in establishing an office in the country and has reached out to local football bodies including the MoU signing with the NPFL, the NPFL All-Star trip to Spain as well as the NPFL coaching seminar for youth coaches in Nigeria.

In March LaLiga has expanded its regional sponsorship coverage in Africa with telecoms giant MTN Group in a deal with MTN Ivory Coast. LaLiga has telecoms deals covering North Africa and the Middle East with Irancell and Zain Sudan.

•Report courtesy www.insideworldfootball.com. Photo shows AJEAST and La Liga officials

Source Daily Sports

Posted April 28, 2018

Share on facebook Yahoo mail icon Gmail icon Share on Google+


 

You may also like...
Manchester City charged by FA over anti-doping rules...

My life is in danger —Sunday Oliseh •Embattled...

Baines relies on science to prolong career

Joseph Parker defeats Razvan Cojanu

Ulona rescues Leicester, Vardy sees red as Arsenal...

Hazard, Courtois & Willian want what Chelsea can't...

 

Latest News FIFA Ranking - Nigeria Ranks to 49, As France Soars No.1 Spain’s La Liga plans to play regular season matches in United States Giwa’s lawyer tackles FIFA over threat to ban Nigeria Bobby Madley: Premier League referee quits Remarkable comeback: ten-man Zenith go from 0-4 to 8-5 Utd rubbish Jose-Pogba bust-up claims Griezmann brother mocks Real Madrid signing Courtois: Jump, jump little kangaroo Amaechi confirms participation in Celebrity Race of Cycling Lagos 2018 Lagos Set For First Media Marathon Gallant Falconets bow out of U-20 World Cup after slim Q-Final loss to Spain Universities League: Benin Warriors striker Imade scores stunner to give UNIBEN win over UNILAG Nigerians Stunned As Victor Moses Retires From International Football

 

Most Read Rangers International going, going . . . (44,144 views) Amaju Pinnick: A cat with nine lives (36,270 views) Missing $150,000 IAAF Grant: Solomon Dalung’s Hide and Seek game (35,122 views) Sports Development: Zenith Bank on the zenith (34,121 views) Current issues in Nigerian sports: Matters arising (33,191 views) Gov. Abdullahi Ganduje’s solid footprints, commitment to sports development in Kano State (32,930 views) Commonwealth Games 2018: Shame of Muhammadu Buhari, Solomon Dalung (32,437 views) Olopade, BET9A wave of revolution in NNL (32,127 views) Ibrahimovic’s Man U exit: Whose decision is it? And in whose interest? (29,440 views) World Cup Friendlies: Eagles Beware! (28,657 views) Let’s save Kelechi Emeteole's life! Let’s follow Omeruo, others' shining examples (28,500 views) Nkechi Obi and Nationwide League: One success story (27,883 views)

 

 

 

 

 

News Athletics (251) Basketball (102) Boxing (497) Columnists (323) Euro Soccer Update (3049) Fans Assembly (3) From the Grassroots (39) Golf (62) Interviews (14) Live Commentary (2) News (4062) NPL Glo Premier League (952) People and Places (22) Readers Parliament (5) Tennis (420)

 

 

 

Phone numbers

Tel: +234(0)8066020976
+234(0)8055068145
+234(0)7013416146
+234(0)8094272884

Email addresses

info@dailysportsng.com
support@dailysportsng.com
publisher@dailysportsng.com

Office address

No 3, Adetoun Close, Off College Road, Ogba, Ikeja Lagos.
Website: www.dailysportsng.com

Social Media