SportAccord convention hailed as 'huge success'

By Arnaud Dubus, Bangkok, Thailand on April 21, 2018

Views: 578

After five days of meetings, conferences, events, and exhibitions in the Thai capital Bangkok, the SportAccord convention held since April 15 was wrapped up on Friday, as organisers and participants considered the event to be a “huge success”, during which key agreements were concluded.

“The convention has been hugely successful. We have had around 2,500 people attending the convention this year, which is a very high number”, Nis Hatt, the managing director of SportAccord, told Anadolu Agency. SportAccord is the largest world sport convention and is organized on a yearly basis. Anadolu Agency is the Media Sponsor of the event for the third time.

“The president of the International Olympic Committee was here, and we had also the presence of the prime minister of Thailand and the Thai minister of sports. We really enjoyed the hospitality of Thailand”, Hatt added.

This year among the additions to the program was a sports festival held Wednesday evening nearby the SportAccord's venue in Bangkok’s main commercial district. There were spectacular demonstrations of sepak takraw, a non-Olympic sport being played with a wicker ball mostly in Southeast Asia, and of traditional Thai boxing. Thai youth also addressed the organizers of the convention.

“The sports festival was a strong statement. It is all about the kids and the future. It was quite moving to see all these kids coming there and explaining in a sweet and nice way their needs and their requirements”, said Hatt.

The impact of digital technologies on sports marketing was a dominating topic during the summit held on Wednesday and Thursday under the theme “Uniting a Global Audience: Marketing and Sponsorship for the Future”. On Thursday, Anthony Edgar, the head of media operation at the International Olympic Committee, made a captivating presentation on how the digital technologies transformed media management for the Olympic Games over the last 15 years.

Important agreements were also signed, including a partnership agreement between the Global Association of International Sports Federations (GAISF) and the Association of National Olympic Committees (ANOC) on the organization of the editions of the World Beach Games after 2019. Among other agreements, the Peace and Sports organization signed a Memorandum of Understanding with the Badminton World Federation for cooperation on future projects “in order to transcend conflict and foster cross-cultural goodwill, friendship and peace”.

In parallel to the formal sessions, the attendees engaged in intense networking. “SportAccord is the only time in the year where we are all meeting. We are doing business networking but also human networking, just exchanging information and ideas, to see what are the new trends, what are the changes in sport”, Jerome Martin, the head of Global Sports Marketing for AFP, told Anadolu Agency.

Tegla Leroupe, a two-time record holder of the New York Marathon, and a UN Sports and Peace ambassador concurred. “It is the first time I come to the SportAccord convention, and I found it very useful. It is the place where you meet different people to share your work and learn about what they are doing”, she said told Anadolu Agency. “I was also quite impressed by the special way the Thai authorities welcome their guests”.

The executive committee of SportAccord is expected to decide and announce soon which city will host next year's edition of the convention. (Anadolu Agency)

Source Daily Sports

Posted April 21, 2018

Share on facebook Yahoo mail icon Gmail icon Share on Google+


You may also like...
Mane tears Man. City apart in Southampton victory...

Nigerians Abroad: Odibe, Obodo on target

Flying Eagles overpower Sudan in Omdurman

Ex-Man United Captain Vidic’s plan to be a...

UCL - Real Madrid draw Man. City, as...

Biffo to up Katsina Utd performance


Latest News Cycling Lagos 2018 organisers parade partners, cyclists at mini tour ahead of grand finale Nigeria's Falconets hold China 1-1, qualify for U-20 World Cup knockout stages Power Tussle: Giwa Sacks NFF General Secretary Sanusi Allegri eyes Champions League crown after watching Ronaldo score first Juventus goal Willian says there is 'no chance' he would have stayed at Chelsea under Antonio Conte Petr Cech quarels with Leverkusen on Twitter Man City boss Guardiola: Sterling naturally fit – thanks to Mum and Dad Francis reiterates Enyimba’s desire for win in Bamako ATP Toronto: Rafael Nadal upends Stefanos Tsitsipas to write history Nigerian Football on My Mind Ronaldo scores on Juve debut Falconets Must Beat China – Coach


Most Read Rangers International going, going . . . (44,128 views) Amaju Pinnick: A cat with nine lives (36,258 views) Missing $150,000 IAAF Grant: Solomon Dalung’s Hide and Seek game (35,113 views) Sports Development: Zenith Bank on the zenith (34,109 views) Current issues in Nigerian sports: Matters arising (33,179 views) Gov. Abdullahi Ganduje’s solid footprints, commitment to sports development in Kano State (32,921 views) Commonwealth Games 2018: Shame of Muhammadu Buhari, Solomon Dalung (32,425 views) Olopade, BET9A wave of revolution in NNL (32,114 views) Ibrahimovic’s Man U exit: Whose decision is it? And in whose interest? (29,427 views) World Cup Friendlies: Eagles Beware! (28,648 views) Let’s save Kelechi Emeteole's life! Let’s follow Omeruo, others' shining examples (28,485 views) Nkechi Obi and Nationwide League: One success story (27,870 views)






News Athletics (251) Basketball (102) Boxing (496) Columnists (322) Euro Soccer Update (3036) Fans Assembly (3) From the Grassroots (39) Golf (62) Interviews (14) Live Commentary (2) News (4045) NPL Glo Premier League (952) People and Places (22) Readers Parliament (5) Tennis (420)




Phone numbers

Tel: +234(0)8066020976

Email addresses

Office address

No 3, Adetoun Close, Off College Road, Ogba, Ikeja Lagos.

Social Media